NIL Deals: How Student-Athletes are Landing Sweet Sponsorships
Hey, college athletes! Ever wondered how your teammate with a killer Instagram just rolled up in a brand new whip? It might be an NIL deal!
What's the DL on NIL?
Name, Image, and Likeness (NIL) lets you profit from your fame. You can partner with brands and companies to score endorsements, appearances, and even free stuff (like that car!).
Who's Winning in the NIL Game?
• Football Stars: No surprise here, quarterbacks tend to rack up deals. Caleb Downs (freshman safety, Ohio State) landed a Land Rover through the school's NIL collective, The Foundation.
• Beyond the Gridiron: NIL isn't just for football! Jocelyn Alo (softball star, Oklahoma) partnered with Fowler Toyota in Norman, and Paige Bartsch (volleyball star, Boise State) snagged a deal with Lithia Ford.
• Social Media Savvy Pays Off: Many deals involve promoting brands on social media. Brooke Patterson (golfer, Boise State) landed a deal because her audience perfectly matched the dealership's target market (think: Ford F-150 driving dads!).
How Can You Get Your Piece of the Pie?
• Build Your Brand: Up your social media game! Post about your sport, passions, and anything that makes you stand out.
• Network, Network, Network: Talk to your coaches, athletic department, and local businesses. Let them know you're open to NIL deals!
• Stay Informed: We'll be keeping you updated on the latest NIL deals right here, so you can see what's possible and get inspired!
NIL is all about you leveraging your talents and personality. Stay tuned for more tips and tricks to help you navigate the exciting world of NIL!