Couro’s Starting Line

Why We Started Couro

Cam Van started Couro after realizing how hard it can be for athletes to get personalized guidance. As a high school track athlete, he saw firsthand how coaches worked tirelessly to support large teams but couldn’t always provide the one-on-one feedback athletes needed to excel. Determined to fill this gap, Cam created Couro to make professional-level guidance accessible to everyone.

The problem is clear: millions of runners train without proper support, risking injuries and falling short of their goals. Coaching can be expensive and hard to access, and visual assessments often miss critical details. Couro’s AI changes that. It delivers elite-level feedback that’s easy to use and available to all.

Jacky Falkenberg and Scott Campit joined Cam to help bring Couro to life. Jacky, a marketing expert with a talent for building brands, saw how Couro could empower athletes everywhere. Scott, a Ph.D. in AI with a passion for human performance, embraced the challenge of combining cutting-edge technology with athletic insights. Together, they’re working to make top-tier athletic feedback accessible for everyone.

Couro was created to give every athlete the tools they need to perform better, stay safe, and reach their full potential.

What’s the story behind Couro’s name?

Couro is named in honor of Coroebus of Elis, the victor of the first recorded ancient Olympiad. A humble baker-turned-champion, Coroebus's transformative journey underscores the profound impact of athletics, embodying the spirit of personal achievement and excellence that Couro aims to inspire in athletes today.

The Founders

  • Cam Van - Co-Founder & CEO

    Cam is a professional track and field athlete, a lawyer, and a tech innovator passionate about empowering athletes. Cam is dedicated to making elite-level performance insights accessible to everyone. As Couro’s founder, he combines his legal expertise, competitive mindset, and technical skills to lead a company redefining how athletes train and perform.

  • Jacky Falkenberg - Co-Founder & CMO

    A marathoner and seasoned marketer, Jacky brings her passion for running and brand-building expertise to the team. She has a proven track record of helping businesses grow and immediately saw Couro’s potential to revolutionize how athletes train. Jacky is dedicated to making Couro a trusted name in sports performance and injury prevention.

  • Scott Campit - Co-Founder & CTO

    Scott is the technical mastermind behind Couro’s innovative AI platform. With a Ph.D. in artificial intelligence and a passion for human performance, he has dedicated his career to creating technology that makes a difference. Scott joined Couro to blend his expertise with his love for sports, designing tools that help athletes optimize their training and prevent injuries.